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I’m always sitting around trying to think of little ways to make my studio better than the competition. What’s one thing that a lot of photographers fail at doing? Getting awesome hand-painted backgrounds that are unique. Give me a city and I will find you a huge chunk of studios right off the bat that have a portfolio filled with cheesy dyed muslins. Like the ones that anyone can buy off ebay for $40 .. shipping included. That’s just stupid. Actually what’s worse is when they pay $300 for a dyed muslin that looks just like the $40 ones on ebay. C’mon, This isn’t 1984 people. Your photography backdrops need to be cool not lame and boring.
Microstock photography refers to a type of stock photography agency that deals primarily with licensing royalty free images. Photographers are allowed to join these agencies for free and upload their images to sell. Once uploaded, the photos go into a pending list until they are inspected for quality, at which point they will be approved or rejected. After being approved, the images are made available through the website for purchase.
Twitter can be an excellent tool for internet marketing but how affective is it at marketing photography online? If you keep up on the latest trends in marketing, you will hear everybody talking about twitter. It’s the latest buzz. This is the reason why so many photographers are now promoting their twitter accounts on their studio websites. Join my Twitter !! Join my Twitter !! A lot of portrait photographers go so far as to build live twitter update feeds directly into their websites and blogs. Then they spend a great deal of time on Twitter, making little tweets about this and that and mostly things that a client would never care about.
Another photographer asked me the other day why I did not have any coupons on my studios google profile. After all people get on there and search for coupons to use at businesses they need services from. So by not having a google coupon I’m losing business to photographers who had coupons for free prints, 50% off sessions fees and all kinds of goodies. When I’m thinking about how I want to market my photography studio, the first thing I ask is “What type of client do I want to target?”
Not having a SEO strategy is one of the biggest mistakes made by photographers when running their websites or blogs. SEO (Search Engine Optimization) is how you’re going to get your photography website positioned highly by search engines, like Google. The higher your photography site is positioned, the easier potential clients will find you. There is a great plugin that makes this process easier called, All In One SEO Pack. The program is not going to magically perfect your SEO for you. You have to put some thought into it.
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