Photography Marketing

Another photographer asked me the other day why I did not have any coupons on my studios google profile. After all people get on there and search for coupons to use at businesses they need services from. So by not having a google coupon I’m losing business to photographers who had coupons for free prints, 50% off sessions fees and all kinds of goodies. When I’m thinking about how I want to market my photography studio, the first thing I ask is “What type of client do I want to target?”

Not having a SEO strategy is one of the biggest mistakes made by photographers when running their websites or blogs. SEO (Search Engine Optimization) is how you’re going to get your photography website positioned highly by search engines, like Google. The higher your photography site is positioned, the easier potential clients will find you. There is a great plugin that makes this process easier called, All In One SEO Pack. The program is not going to magically perfect your SEO for you. You have to put some thought into it.

There are hundreds, thousands, tens of thousands of photographers who can take beautiful, breath taking, images. However, they fail to attract clients because they do not put any thought into how they present their portfolio. Building your portfolio is one of the most important things you can do for your photography business. So, let’s go over some basic principles in portfolio construction.

Your career in photography will never take off without a little business promotion. Ok, actually it will take a lot of promotion. Marketing and advertising is a part of any business and it’s often not cheap. Like they say, you have to spend money in order to make money. Have you ever asked yourself, how can I advertise my photography studio and actually get paid to do it? Chances are you probably haven’t. Well we did and here’s what we came up with.